Summary

Chaps Barbers are a small business located in West Lakes, Adelaide, with plans to expand further. They provide a high-end, all in-inclusive service in a relaxed and fun environment.

Chaps customers can expect to enjoy a drink, have a laugh and come out looking and feeling great. Chaps wanted to stand out from their competition by showing off their fun and
modern brand, their newly renovated space and inviting atmosphere.
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Our messaging included exhibiting the space, as well as showing a haircut start to finish. We worked to show off the barbers, owner Grant and his engagement with clients, including the key products used by Chaps.

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What we've done

1. A walkthrough video of the new location, showing the staff, the products
used and creating a fun vibe of what it's like to visit.

2. Implementation Strategy

3. Animated GIF

4. Photography

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We've got work to do

Chaps Barber needed ongoing short form content to show the daily updates at the shop,
events and a platform to showcase their specialisation.
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Key goals for Chaps was to raise awareness in the local community, bring in new customers and educate clients to their new location.

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Standing out from the crowd, using video as opposed to photos only and traditional advertising.

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Chaps Barber asked us to help

— Take their existing image and get it in front of key clients and candidates locally ready for expansion.

— Create a clear framework for sharing the video on web and social media.

— Match their vision of a fun hip-hop vibe store.

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